Standing out online is just as important as doing quality work on-site. If you’re a builder in New Zealand, your next client is probably already searching for someone like you – and if your website isn’t showing up, they’ll end up calling someone else.
At Trades Online, we help builders get noticed where it counts. Whether you specialise in new builds, renovations, or outdoor projects, we tailor your SEO strategy to attract the right work in the areas you actually service. No fluff – just practical results that bring more quality leads to your inbox.
These days, most homeowners head to Google when they need a builder. If your competitors appear and you don’t, there’s a good chance you’re missing out on reliable, high-intent enquiries.
With SEO from Trades Online, you can:
Whether you’re based in Wellington, the Bay of Plenty, or a smaller town like Timaru or Whangārei, we make sure your business shows up for the right customers in the right places.
We do this by:
Our SEO packages are built specifically for New Zealand builders. We manage the full strategy, technical setup, and performance tracking – so you can focus on running your business.
SEO (Search Engine Optimisation) helps your building business show up in Google when people search for services like “home renovations Auckland” or “new home builders NZ.” The better your site ranks, the more likely you are to get enquiries – without relying on paid ads.
Most builders start seeing early results in 3 to 6 months. SEO is a long-term strategy that builds credibility online and helps generate more consistent work over time.
We target keywords based on the services you offer and the areas you cover — like “deck builder Hamilton” or “renovation builders Wellington.” Every SEO plan is customised to how your ideal customers search.
In most cases, yes. SEO often involves improving your site’s structure, wording, and technical details. We take care of all the changes and walk you through what’s being done and why.
Absolutely. We’ll optimise your Google Business Profile so you show up when people search for a local builder. This is essential for getting seen in your area.
We send you monthly reports showing your keyword rankings, website traffic, and the number of enquiries. You’ll clearly see how many people are finding your business online — and how that’s turning into leads.
We specialise in digital marketing for trades – and we know how the building industry works.
“Within a week, we had 3 solid leads from our first ad campaign. Best investment we’ve made online.”
— Matt R., Residential Builder, Hamilton
We’ll show you how your website is currently performing and where there are real opportunities to grow your visibility and leads – no strings attached.