Google Ads for Electricians That Keep the Phone Ringing

Why Google Ads Work So Well for NZ Electricians

When a homeowner’s power goes out or a business needs urgent electrical work, where do they go first? Google.

 

Google Ads is the fastest way to show up at the top of search results when people are actively looking for your services – especially for high-intent jobs like “emergency electrician Auckland” or “EV charger installer near me”.

 

At Trades Online, we run high-performing Google Ads campaigns designed specifically for Kiwi sparkies. Our campaigns bring in the right kind of leads – and help you avoid wasting your budget.

SEO For Builders

What's Included in Our Google Ads Packages for Electricians

We handle everything – so you can focus on electrical.

Smart Campaign Setup, Built for Tradies

  • Keyword research focused on the services you offer.
  • Suburb-level geo-targeting to avoid wasted clicks.
  • Ad copy written for trust and urgency.
  • Call-only ads, mobile tap-to-call, and quote tracking included.

Custom Landing Pages That Convert

  • Pages matched to each ad and service (e.g. EV installs, emergency callouts).
  • Fast, mobile-friendly layout designed for conversions.
  • Prominent trust signals — customer reviews, trade certs, insurance badges.
  • Sticky call buttons, form submissions direct to your inbox.

Want a landing page that works just as hard as your ads? Check out our electrician websites.

Campaign Management & Lead Tracking

  • Daily ad monitoring and budget control.
  • A/B testing to improve performance over time.
  • Transparent monthly reports with lead volume and cost per enquiry.
  • Strategy calls and adjustments to match your job goals.

Targeted for All Types of Electrical Work

  • Emergency and after-hours services.
  • EV charger installations.
  • Switchboard upgrades.
  • Home rewiring & renovations.
  • Commercial, residential, and light industrial.

Frequently Asked Questions

How quickly do Google Ads start working?

Usually within 2–3 days of launch. As soon as the ads are approved, you can start receiving calls and quote requests almost immediately.

No — we can structure effective campaigns for as little as $15/day. We’ll show you what’s realistic for your area and services.

Yes. We use call tracking and form tracking so you can see exactly how many leads you’re getting, what they cost, and where they came from.

Not at all. We believe in results, not long-term commitments. You can pause or stop anytime, but most sparkies stay because the leads keep coming.

Absolutely. A well-designed page can double your conversion rate. We build custom landing pages specifically for your ads and services.

Google Ads deliver leads fast. SEO builds up long-term visibility over time. Many electricians use both to stay booked out — and we can manage both together. View our electrician SEO services.

Why Choose Trades Online?

We specialise in digital marketing for trades – and we know how the electrical industry works.

 

  • Industry-specific ad strategy.
  • Fast setup and hands-on support.
  • Transparent pricing and full account ownership.
  • Results-focused: no fluff, no long-term lock-ins.

 

Want a longer-term digital strategy too? See our SEO for Electricians page.

Real Results from Real Electricians:

A Wellington-based electrician came to us wanting more emergency work and EV installs. After one month of Google Ads with Trades Online:

 

  • Phone enquiries increased by 180%.
  • Cost per lead dropped by 42%.
  • Bookings rose steadily without needing to raise the ad budget.

 

This campaign included suburb-level targeting, call tracking, and a landing page optimised for conversions.

Ready to Get More Leads from Google?

Let’s build a Google Ads campaign that works – not one that just burns through your budget. We’ll handle everything, from setup to landing pages and lead tracking.

Is Your Website Leaking Leads?

Download our FREE 7-Point Tradie Website Conversion Checklist.

Find out what’s costing you calls, quotes, and jobs — and how to fix it fast.

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