Finding the right team to manage your Google Display Ads can feel like a tough job. As a tradie, you need a partner who understands your business, knows the New Zealand market, and can turn your marketing budget into genuine leads and phone calls, not just clicks. Getting your brand in front of potential customers while they’re browsing their favourite websites is a powerful tool, but it needs to be done correctly to avoid wasting money.
This guide is designed to cut through the noise. We have put together a straightforward list of reliable google display advertising companies and platforms available to Kiwi tradies like you. We will look at specialists who work directly with businesses in the trades, as well as larger, more established agencies. To properly understand the value of Google Display Ads, it helps to be familiar with concepts like contextual advertising, which intelligently matches your ads with relevant website content.
Each company listed here includes a summary of what they do best, their typical client focus, and who they are a good fit for. We provide direct links and practical insights to help you make an informed decision without any sales pressure. This resource is designed to save you time and connect you with a provider who can help you achieve real results, whether that’s more quote requests or a fully booked schedule for your team.
1. Trades Online
Best for: New Zealand-based tradies seeking a reliable, all-in-one digital partner.
Trades Online is our top recommendation for New Zealand tradies because their entire service is built to generate leads. Their approach is specifically engineered for builders, electricians, plumbers, and other tradespeople who need their online presence to translate directly into phone calls and quote requests. As a full-service digital marketing partner, they handle everything from custom, mobile-optimised websites to local SEO and targeted Google Ads, making them a comprehensive and straightforward solution for busy business owners.
What makes Trades Online a superior choice among Google display advertising companies is their deep specialisation in the trades sector. They understand that a tradie’s website needs to build trust instantly with potential customers. For this reason, their designs prominently feature customer reviews, project galleries, and clear calls to action, ensuring that visitors are encouraged to get in touch. Their complete management, supported by a simple ticketing system, allows you to focus on your work while they handle your digital pipeline with experienced care. To see their sector-specific strategies in action, you can explore their insights on how they approach Google Ads for builders.
Key Features & Analysis
- Trade-Specific Expertise: All services are carefully tailored to the unique needs of NZ tradies, focusing on local search and driving practical enquiries like phone calls and job bookings.
- Full-Service Digital Solution: They offer a cohesive package that includes website design, local SEO, citation building, and Google Ads management, creating a powerful, unified online presence.
- Conversion-Centred Design: Websites are strategically built to showcase social proof like reviews and past work, which is critical for establishing credibility and encouraging potential customers to contact you.
- Ongoing Dedicated Support: The team provides continuous management and support, allowing you to remain on the tools without worrying about your online marketing.
| Feature | Details |
|---|---|
| Ideal For | Builders, plumbers, electricians, and other NZ trade businesses. |
| Pricing | Custom packages. Contact the team for a free audit and tailored pricing. |
| Key Strength | A deep understanding of the NZ trades market and a holistic approach that combines web design with lead-focused Google Ads campaigns. |
| Service Area | New Zealand-wide. |
| Contact | https://www.tradesonline.co.nz |
2. Google Ads
The official, self-serve platform from Google is the engine room for any display campaign. This is where you get direct access to the entire Google Display Network (GDN), which includes YouTube, mobile apps, and millions of partner websites. It is the foundational tool that every business, from a sole-trader plumber to a large construction firm, can use to manage their visual advertising efforts. Going direct gives you complete control and ownership of your data.
Unlike hiring one of the other Google display advertising companies, using the platform yourself means you have ultimate control over your budget, targeting, and brand safety settings. The interface allows for incredibly detailed audience segmentation, from remarketing to past website visitors to targeting users interested in specific home renovation topics. You can fine-tune your campaigns to reach exactly the right people.
However, its greatest strength is also its main drawback for busy tradies. The learning curve can be steep, and a simple mistake in the setup, like incorrect conversion tracking or forgetting to add placement exclusions, can lead to wasted ad spend. It is crucial to stay updated on platform changes and policy shifts to keep your campaigns effective. Keeping an eye on resources that cover Google Ad Policy Updates can help you stay compliant and avoid issues. For tradies like electricians wanting a practical guide, learning the basics of using Google Ads can make a significant difference in generating local leads.
Website: https://ads.google.com
3. Google Partners Directory
Instead of searching blindly, Google’s official directory is an excellent starting point for finding vetted agencies that specialise in Google Ads. This platform allows you to shortlist qualified Google Partners and Premier Partners, giving you confidence that you’re dealing with companies that meet Google’s own performance and certification standards. For Kiwi tradies, it’s a reliable way to find local Google display advertising companies with proven expertise.
Using the directory cuts through the sales talk and gets straight to credibility. You can filter by country to find New Zealand-based agencies and see their specific certifications, such as Display, Search, or Video. This official validation means you are not just taking an agency’s word for it; Google has recognised their ability to manage campaigns effectively. For a roofing company wanting to ensure they hire a competent manager for their display ads, this directory provides a crucial layer of trust.
The main downside is that the directory is purely for verification and connection; it provides no information on pricing or management styles. You will need to contact each shortlisted agency individually to get quotes and understand if their approach is the right fit for your trade business. It is an excellent tool for creating a list of potential partners, but the real work of vetting them still needs to be done by you.
Website: https://business.google.com/us/support/work-with-a-partner/
4. Pure SEO – Display Advertising
For Kiwi tradies looking for an established, full-service digital agency, Pure SEO is a strong local contender. As a recognised Google Premier Partner, they offer a comprehensive service covering display strategy, creative development, campaign management, and optimisation. Their key advantage is their ability to integrate display advertising with other critical marketing channels like SEO and SEM, creating a cohesive strategy under one roof. This makes them a reliable option for a growing trade business wanting all its digital marketing efforts to work together seamlessly.
Unlike a do-it-yourself approach, partnering with an experienced agency like Pure SEO means you get expert management without needing to learn the technical details yourself. They handle the complexities of targeting, remarketing, and ad creative, which is perfect for busy business owners. Their integrated service ensures your display ads complement your search rankings, a powerful combination for generating consistent leads. For instance, a plumber can see how this unified approach works by exploring strategies around Google Ads for plumbers that connect search and display tactics effectively.
The main consideration is that their services are quote-based and typically involve a retainer. This structure is better suited for businesses ready to commit to a longer-term marketing investment rather than those needing a small, one-off campaign. If you’re looking for one of the Google display advertising companies that can become a long-term partner for all your digital marketing needs in New Zealand, Pure SEO is a well-regarded and experienced choice.
Website: https://pureseo.com/nz/advertising/display-advertising
5. Firefly Digital – Google Ads
As a specialised New Zealand agency, Firefly Digital offers hands-on management of Google Display, Search, and YouTube campaigns. They are a strong choice for trade businesses that want a proactive partner to handle the complexities of the Google Ads platform. Their approach centres on consistent optimisation and providing clients with transparent, live reporting dashboards, so you can always see where your marketing dollars are going and what results they are generating.
Unlike a set-and-forget service, Firefly’s weekly reviews and commitment to A/B testing mean your campaigns are continuously refined for better performance. They also focus beyond just clicks, looking at improving landing pages to ensure the traffic they send you actually converts into jobs. This makes them one of the more comprehensive Google display advertising companies for tradies who need both traffic and conversions. Their dedication to ongoing improvement brings a sense of reliability to their service.
The main consideration here is their custom pricing model. You will not find fixed packages on their site; instead, they require a discovery call to understand your business before providing a quote. This ensures the strategy is tailored to your specific needs, but it means their services are likely a better fit for established businesses with a dedicated marketing budget, rather than those just starting out. Their hands-on management and clear reporting are ideal for tradies who want expert guidance and clear accountability.
Website: https://www.fireflydigital.co.nz/google-adwords
6. Unbound – Google Ads Agency NZ
For tradies looking to scale beyond standard Google Display campaigns, Unbound offers a more advanced, strategy-led approach. As a Google Premier Partner based in New Zealand, they specialise in integrating display ads with other powerful channels like YouTube, programmatic advertising, and even digital out-of-home (DOOH) billboards. This makes them a solid choice for established businesses wanting to build significant brand awareness alongside their lead generation efforts.
Unlike many Google display advertising companies that focus solely on the GDN, Unbound’s strength lies in its omnichannel capability. A plumbing company, for instance, could use them to run remarketing display ads while also showing video ads on YouTube and placing digital ads in specific locations. This creates a much more comprehensive marketing footprint that a simple display campaign cannot achieve on its own, helping you reach a wider audience in a coordinated way.
However, this level of strategic depth means they are not a budget option. Their services are geared towards businesses ready to invest more significantly in a multi-channel strategy, so retainers are likely to be higher. You will need to contact them for a bespoke proposal as they do not offer public pricing, which is typical for agencies delivering customised, high-level campaign management.
Website: https://www.unbound.nz/service/google-ads/
7. WebWizards – Google Ads
As a New Zealand Google Partner, WebWizards offers a straightforward entry point into display advertising, specifically geared towards small businesses and tradies who are new to the platform. Their service covers the full process, from initial campaign setup and management to ongoing tracking and optimisation. This makes them a solid choice for business owners who want a done-for-you solution without needing to become Google Ads experts themselves.
A key drawcard is their advertised Google Ads credit for new accounts, which can help offset initial costs and get a new campaign off the ground. This incentive is particularly useful for first-time advertisers looking to test the waters of display advertising. Their position as a Google Partner also means they have access to dedicated training and support, which benefits their clients’ campaign performance and provides a sense of reassurance.
However, the new-account promotion comes with specific eligibility conditions and spending requirements within a set timeframe, so it’s important to clarify these details upfront. While they simplify the process, you will still need to budget for both the agency’s management fee and your actual ad spend. For tradies wanting a simple, managed start with a potential cost-saving bonus, WebWizards is one of the more accessible Google display advertising companies in NZ.
Website: https://webwizards.nz/google-ads/
8. Harper Digital – Google Ads
As a New Zealand-owned Google Premier Partner, Harper Digital offers a specialised service for tradies wanting to get serious about Google Ads. They focus on providing complete management across Display, Search, and Shopping campaigns, with an emphasis on transparency through live reporting. This makes them a solid choice for construction firms or plumbing businesses that need a dedicated, local expert to handle their advertising from strategy to execution.
What sets them apart is their flexible, no-long-term-contract model, which is particularly appealing for small to medium-sized trade businesses. Instead of locking you into a 12-month commitment, their approach allows you to adapt as your business needs change. This flexibility, combined with their Premier Partner status, provides both assurance and agility, ensuring your campaigns are managed by a verified, high-performing agency with a focus on your long-term success.
Their process begins with a strategy session to align your goals and budget, ensuring your ad spend is directed effectively from day one. However, pricing is not publicly listed and requires a consultation, as it follows a retainer plus media spend model. This structure may not be the best fit for tradies with very tight or fluctuating marketing budgets, but for those ready to invest consistently in growth, Harper Digital stands out as one of the key Google display advertising companies in NZ.
Website: https://harperdigital.co.nz/google-ads/
9. FIRST Digital
Based in Auckland, FIRST Digital is a full-service agency that goes beyond just running your Google Display campaigns. They offer a complete suite of services including analytics, Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO). This makes them a strong choice for tradies who need a partner to not only manage their ad spend but also to ensure their website is actually turning that traffic into paying customers.
What sets FIRST Digital apart is their strong focus on measurement and data. They do not just put your ads out there; they analyse how users interact with them and your website to improve performance continually. This integrated approach is ideal for businesses that are serious about growth and want to make sure every dollar spent on advertising is working as hard as possible. This level of detail ensures you’re not just getting clicks, but actual leads that turn into jobs.
Their comprehensive service stack might be more than what a one-man-band needs, and they work on custom proposals rather than fixed packages. However, for a growing trade business looking to partner with one of the more analytical google display advertising companies that can manage everything from ads to website conversions under one roof, FIRST Digital is a leading and highly experienced New Zealand option.
Website: https://firstdigital.co.nz/
10. Insight Online
Insight Online is a New Zealand-based agency that excels in making complex digital marketing, like display advertising, understandable for business owners. Their education-first approach means they do not just run your campaigns; they empower you with workshops and clear, data-driven reporting. This is ideal for tradies who want to know exactly where their marketing dollars are going and what results they’re generating, without needing to become Google Ads experts themselves.
As a boutique team, they offer direct access to the specialists managing your account, which removes layers of communication and ensures you’re always talking to the expert. This hands-on, transparent model is a key reason they stand out among other Google display advertising companies, especially for small to medium-sized trade businesses that value a direct partnership. Their focus is on building reliable strategies that deliver tangible results, like getting your brand in front of homeowners actively researching renovations.
The main consideration is that their tailored, in-depth approach means their capacity can be limited compared to larger, volume-based agencies. This makes them a better fit for businesses wanting a dedicated, long-term partner rather than a quick, off-the-shelf solution. Getting started requires a discovery call to scope a customised retainer, ensuring the strategy truly fits your business goals and provides a stable foundation for your marketing.
Website: https://www.insightonline.co.nz/
11. Stuff Advertising
For Kiwi tradies looking to build significant local brand recognition, advertising directly with New Zealand’s largest news publisher is a powerful strategy. Stuff Advertising provides direct access to display, video, and sponsorship inventory across its highly trusted digital properties, including the Stuff.co.nz homepage. This allows you to place your ads in a premium, brand-safe environment, reaching a massive national and regional audience that might not be captured through standard GDN campaigns alone.
Unlike the self-serve nature of Google Ads, booking a campaign with Stuff is a direct buy. This means you work with their team to secure placements, which offers a layer of expertise but less hands-on control. It’s an excellent choice for a Gisborne-based builder or a Dunedin plumber wanting to associate their business with a reputable, local news source, enhancing credibility within their community. The platform offers detailed information on audience reach and demographics to help inform your strategy, giving you confidence in your investment.
The main consideration is that this inventory exists outside the Google Display Network, so it requires a separate booking process and trafficking of creative assets. You will need to request a rate card and work with their advertising team, which is a different workflow compared to other Google display advertising companies that use automated platforms. However, for campaigns focused on high-impact brand awareness and regional trust, the direct-to-publisher route with Stuff is a proven method for getting your business noticed by thousands of Kiwis.
Website: https://advertise.stuff.co.nz
12. NZME Advertising
For tradies wanting to build a recognised brand across New Zealand, NZME offers a way to get your business seen on some of the country’s most well-known media platforms. This is not one of the typical Google display advertising companies; instead, it’s the direct advertising hub for major names like the NZ Herald, Newstalk ZB, and the property site OneRoof. It provides premium ad placements that can complement your Google Display Network campaigns by reaching a broad, engaged local audience.
This approach is excellent for building brand awareness at the top of the marketing funnel. Think of it as placing your plumbing or building company’s ad in a digital version of a major national newspaper. They offer cross-channel packages that can include digital display, video, and even radio ads, helping you reach Kiwis wherever they are consuming media. This broad-scale exposure can build trust and make your business a household name, which is a powerful advantage in a competitive market.
The main difference is that you are buying ad space directly from the publisher, not through the Google Ads auction. This means it requires a separate process from your existing Google campaigns, and pricing is tailored to your specific goals and budget. It is best suited for established trade businesses with a dedicated marketing budget who want to make a significant impact and achieve widespread brand recognition beyond standard display ads.
Website: https://www.nzme.co.nz/advertise
Top 12 Google Display Advertising Companies Comparison
| Service | Core services | Target audience | Key strengths / USPs | Setup & support | Pricing & transparency |
|---|---|---|---|---|---|
| Trades Online | Custom mobile sites, local SEO, citations, Google Ads, social | NZ tradies (builders, electricians, plumbers) | Conversion‑focused design; Kiwi expertise; fast turnaround; free website audit | Ongoing support with ticketing; experts manage campaigns | Clear packages aimed at affordability; detailed pricing on request; free audit |
| Google Ads | Self‑serve Display, YouTube, apps; targeting & bidding | Advertisers wanting direct control | Full GDN placements; data ownership; deep integrations | Native Help Center & resources; steeper learning curve | Pay‑per‑click/bid models; flexible spend; no agency fees |
| Google Partners Directory | Directory of vetted Google Partners & Premier Partners | Businesses shortlisting agencies (including NZ) | Google‑verified partners; filter by country/tier | Agency contact required for proposals and vetting | No pricing on directory; must request agency quotes |
| Pure SEO – Display Advertising | GDN strategy, creative, remarketing; SEO & CRO integration | NZ businesses wanting integrated SEO+Ads | Premier Partner; cross‑channel coordination | Agency‑managed campaigns; strategic planning | Quote/retainer model; pricing on request |
| Firefly Digital – Google Ads | Display, YouTube, Performance Max; optimisation & reporting | Businesses needing proactive campaign management | Weekly reviews, A/B testing, live dashboards | Hands‑on optimisation cadence; regular reporting | Custom fees; media billed separately |
| Unbound – Google Ads Agency NZ | Display, programmatic, DOOH, Demand Gen; strategy‑first | Brands scaling multi‑channel campaigns | Premier Partner; multi‑channel depth | Bespoke strategy engagements | Likely higher retainers; quote‑based |
| WebWizards – Google Ads | Display setup & management; tracking; new‑account credit | Small businesses & first‑time advertisers | New‑account Google Ads credit; simple onboarding | Small‑business friendly onboarding | Agency fee + ad spend; promotion conditions apply |
| Harper Digital – Google Ads | Display & Shopping; live reporting; audits | Trades & SMEs wanting flexible terms | Premier Partner; no long‑term contracts | Strategy sessions and live reporting | Consultation required; retainer + media spend |
| FIRST Digital | Paid media, analytics, SEO, CRO; measurement focus | Businesses needing rigorous measurement (enterprise/e‑com) | Strong analytics & CRO to protect spend | End‑to‑end agency management; custom reporting | Custom proposals; media billed separately |
| Insight Online | Google Ads management + workshops, guides, transparency | SMEs who want to learn as campaigns run | Education‑first; direct specialist access | Boutique team with clear communication | Tailored retainers; discovery needed |
| Stuff Advertising | Publisher display & video across Stuff properties | Brand advertisers wanting NZ reach & credibility | High national reach; brand‑safe; regional targeting | Direct publisher buys; rate cards & trafficking | Quote‑based publisher rates; not self‑serve |
| NZME Advertising | Cross‑channel (digital, radio, print), audience solutions | Brands seeking national scale and cross‑media packages | Premium placements across iconic NZ media | Publisher sales & campaign management | Quote‑based; tailored packages and rate cards |
Ready to Get More Enquiries? Let’s Have a Chat
Navigating the world of Google Display advertising companies can feel like a big job, especially when you are busy running your trade business. We have walked through a range of options, from specialist digital agencies here in New Zealand to broader media networks, giving you a clearer picture of who can help get your brand in front of the right customers. The most important thing is finding a partner you can trust to deliver a reliable and effective service.
The key takeaway is that there is no single “best” provider for everyone. The right partner for your business depends entirely on your specific goals, your budget, and how hands-on you want to be with the process. A calm and considered choice now will lead to better results down the line.
Choosing Your Path Forward
As you consider your next steps, think back on the key points we have covered. The decision becomes easier when you are clear on what you need.
- Specialist vs. Generalist: Do you need a company that lives and breathes Google Ads for tradies, or would a larger agency with a broader marketing toolkit suit you better? Specialist agencies often provide deeper expertise in your specific field, while generalists might offer a more integrated strategy across different marketing channels.
- Budget and Scale: Some companies are geared towards larger national campaigns with significant budgets, while others excel at delivering results for local businesses with more modest spending. It is important to be realistic about your investment and find a partner who values your business size and goals.
- Industry Experience: While not always essential, a partner who understands the trades industry knows the difference between a general enquiry and a genuine lead. They can help you target homeowners actively researching renovations or emergency repair services, which provides a massive advantage in getting quality phone calls.
Your Action Plan for Success
Before you pick up the phone, take a moment to prepare. Having a clear idea of what you want to achieve will help you have productive conversations and get accurate quotes from potential partners.
Remember, the goal of Display advertising is to build brand awareness and capture attention before a potential customer even realises they need your services. It’s about planting a seed so that when they need a plumber, electrician, or builder, your name is the first one that comes to mind. It’s a long-term strategy that builds trust over time.
Finding the right fit among the many Google Display advertising companies is a crucial step towards generating more consistent, high-quality enquiries. Take your time, ask the right questions, and choose a partner who feels like a genuine extension of your team. This strategic decision can be the catalyst that takes your trade business to the next level of growth and visibility.
If you’re looking for a partner that specialises in digital marketing specifically for Kiwi tradies, Trades Online is here to help. We combine expert Google Ads management, including Display campaigns, with websites built to convert visitors into paying customers. Let’s have a chat about how we can help you get more of the jobs you actually want.